Rental & yield
ADR (average daily rate)
ADR (средняя ставка за ночь) · Average Daily Rate
ADR (Average Daily Rate) is the basic hospitality metric, showing what one sold night earns on average, ignoring empty ones. It is accommodation revenue ÷ nights sold. It is not the listing price, because ADR reflects seasonal discounts, long stays and dynamic pricing.
Ubud benchmarks. Per the DUVI index (issue 1, Q3 2026, July data) the ADR of a two-bedroom villa is $165/night. The market average across all Ubud listings is lower, about $113 (platform data, August 2026), because it includes studios and older stock.
ADR alone does not show income. Multiply it by occupancy to get RevPAR. Dynamic pricing adds roughly +15% revenue over "one price all year".
Read more in the blog
- Villa yields in Bali, the real numbers
- Dynamic pricing for a villa
- Airbnb villa economics, line by line
Related terms
Updated 2026-09-20. Not a public offer. Regulations change, so we cite enacted acts only and update the entry when they do.
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